Author Archives: Jared Reed

Need to Know SEO: Follow vs NoFollow Links

“Follow” vs “NoFollow” Links & SEO Success No matter the web property, one of the main goals is to get as much quality traffic as possible to your site. In order to do this, you need to concentrate on making…

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Protect Your Brand’s Online Reputation in 5 Easy Steps

  Social Media is quickly becoming one of the most valuable tools in a marketer’s bag of tricks. By creating accounts on Twitter, Facebook, and Google +, you can engage the community, and build a following in a way traditional advertising…

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Why Links Are Important for SEO

Good SEO (Search Engine Optimization) practice is crucial for a business website. Being at the top of Google’s search rankings is much like being at the top of the Yellow Pages listings (or having one of the biggest ads in…

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A Simple Checklist to Improve Your Blog’s SEO

All blogs have one thing in common. It doesn’t matter if you’re dispensing medical advice or recipes, trying to pique an interest in your product or service, or looking to enhance your photography career by showcasing your portfolio, every single…

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Why Site Speed Is So Important?

The Internet and Mobile devices have increased the speed at which consumers can get access to information; this increased speed has caused people to expect an almost instantaneous delivery of their digital information. If people don’t get their information in…

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Using Google Analytics to Track Video

Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and…

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What is SEO? Search Engine Optimization From 10,000 Feet

You benefit from SEO every day, although you might not realize it. Every time you type a search term into Google and click on the first two or three links, you’re demonstrating the power of SEO. Stronger perhaps than any…

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Happy Friday to All My SEO People!

A meeting of two greats in one solid meme .

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Why Brand Websites Should Rule Your Digital Strategy

My career in digital marketing has seen a lot of changes. In 2004, Google went from powering Yahoo’s search to dominating the market. Forums and chatrooms gave way to Social Media. Now, the Internet is always with you thanks to…

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SEO 101: On-Page Vs. Off-Page SEO

A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we…

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How to Perform Simple SEO Competitive Intelligence

Suffice to say that I’m a data junkie. Currently I’m tracking my sleep via my FitBit. I look at how many steps I take each day, and I keep a journal of foods my kids like juxtaposed with their age.…

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5 Reasons Responsive Design is Good for Mobile SEO

  1. Recommended by Google Last year, Google came out on the Google Developers blog and laid it all on the line by recommending that “webmasters follow the industry best practice of using responsive web design”. You really can’t get…

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Desktop Advertising is Over. Long Live Mobile Marketing!

We’ve been hearing that this is the year of Mobile since at least 2003, but we can definitely say that 2014 will be the final Year of Mobile. From then on out, when we think Internet, we’ll think Mobile. Mobile…

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How to Create Custom URLs with Google Analytics

You’ve decided to really get major league with your website marketing for 2013. That’s great! You’ve installed Google Analytics. You’ve set up Goals, and maybe you’ve even created a custom dashboard or two. If you really want to take it…

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Old Media’s Death Rattle Sounds Like Convenience Calling

A friend of mine, who works primarily in old media, often debates with me about the value of old media. I always reply, sure there will always be people that want to ride a horse or listen to a record.…

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Google Reader’s Dead. Long Live the RSS!

For those of you that didn’t see the news, Google Reader is going away as of July 1, 2013. While many lament it’s passing, specifically this St. Louis SEO agency, it seems to be the general trend with Google lately…

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