Category Archives: SEO

SEO 101: On-Page Vs. Off-Page SEO

A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we…

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An Easy Explanation of Why You Need SEO

Last Friday, I met with one of my clients to talk about the latest work that Pan Galactic, my search engine optimization agency, had done on their ecommerce site. The developers that I work with had just finish adding a…

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Social Media Marketing OP ED: Facebook Will Dominate Google

An old codger that lives on my street, the one who always asks if I’ve heard the latest on a local talk radio station, told me yesterday that “Nobody’s gonna buy that Facebook stock. It’s not worth the paper it’s…

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Generate Your Own Infographics with Visual.ly

I’m a lover of infographics, that much should be apparent by now. Pre-internet, I often looked down my nose at USA Today, and their profusion of infographics. Let’s face it, the fire hose blast of info that is the internet…

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Think SEO Is Dead? Think Again.

Every  couple of years, I read about the supposed death of SEO and Search in general. With the rise of Social Media, there were times when it really seemed like it could happen. For example, back in 2010, ComScore pointed…

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SEOs, Matt Cutts Is Not The Devil, or Why We Have Nothing to fear from Proper SEO.

Online, SEO Is The Game To Play If You Play By The Rules Let’s face it. Spammers ruin everything. In their ongoing effort to make an easy buck, they are experimenting with ways to move traffic around the web. Take…

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Save Money & Time by Making Your Site Easier to SEO

A Website Recipe for SEO Love All too often as SEOs, we’re asked to work our magic on sites that require drastic reconfiguration before we can even begin to make our first recommendation.  I’ve seen sites where all the text…

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Great Video, but Nobody Sees it. SEO to the Rescue!

SEO for Video Many organizations are jumping on the video bandwagon, and there’s plenty of reasons why they should. Studies show that video growth is accelerating, and viewers can’t seem to get enough. Here is a brief checklist that you…

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Mobile Commerce: Why You Need a Mobile Site Right Now.

When I first began working in Search Engine Marketing back in the early 2000s, I often had to work hard at proving to companies that they needed my services. At that time business owners didn’t understand digital. Only a few…

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Why SEOs Can’t Ignore Mobile & Tablets

Mobile and Tablet SEO are the Future! I read two pieces recently that really made me think about the future of my work and the marketing and advertising business in general. The first was an article stating how soon there…

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Google+, Pinterest, SEO, and the Social Media Agency

Tiny Pinterest is more important than Behemoth Google+ to your SEO Efforts Wow. Think about all the cash and resources that Google has at their disposal. It’s immense. Before I started my own Social Media Agency, I visited the Googleplex…

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