SEO 101: On-Page Vs. Off-Page SEO

A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we…

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5 Reasons Responsive Design is Good for Mobile SEO

  1. Recommended by Google Last year, Google came out on the Google Developers blog and laid it all on the line by recommending that “webmasters follow the industry best practice of using responsive web design”. You really can’t get…

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How to Create Custom URLs with Google Analytics

You’ve decided to really get major league with your website marketing for 2013. That’s great! You’ve installed Google Analytics. You’ve set up Goals, and maybe you’ve even created a custom dashboard or two. If you really want to take it…

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Google Reader’s Dead. Long Live the RSS!

For those of you that didn’t see the news, Google Reader is going away as of July 1, 2013. While many lament it’s passing, it seems to be the general trend with Google lately to prune, if not entirely kill…

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The Mayans Were Right! Instagram’s Going to Have Ads.

Get ready for the deluge of Tweets, status updates, emails, etc. Instagram was acquired by Facebook (isn’t that every app developers dream?), and will now have ads.  Believe me I understand your pain. I have lived through innumerable indie bands that “sold…

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The Science of SEO for Title Tags

One of the most common questions I get asked is “What’s the easiest thing I can do to make my site show up higher in Google?” While there is no one size fits all method to good search engine optimization,…

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An Easy Explanation of Why You Need SEO

Last Friday, I met with one of my clients to talk about the latest work that Pan Galactic, my search engine optimization agency, had done on their ecommerce site. The developers that I work with had just finish adding a…

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