Social Media Marketing OP ED: Facebook Will Dominate Google
An old codger that lives on my street, the one who always asks if I’ve heard the latest on a local talk radio station, told me yesterday that “Nobody’s gonna buy that Facebook stock. It’s not worth the paper it’s printed on”. Are stocks even printed on paper anymore? This started me thinking. Sure Facebook has all kinds of valuable …
Read MoreGenerate Your Own Infographics with Visual.ly
I’m a lover of infographics, that much should be apparent by now. Pre-internet, I often looked down my nose at USA Today, and their profusion of infographics. Let’s face it, the fire hose blast of info that is the internet today is almost impossible to stay on top of. Thus my love of infographics! Pan Galactic, being a social media …
Read MorePinterest is your new Social Media Marketing BFF
By now you should know, that this is one Social Media Marketer that loves Pinterest. Currently, I have two CPG clients, and Pinterest is their third largest source of traffic behind Google and Facebook. Suffice to say this scrappy, new kid on the block is killing it! I’m also proud to say that my home state of Missouri is the …
Read MoreWhose to blame for Fan Growth Slowdown, Facebook or the Social Media Agency?
Attention Social Media Marketers! According to a recent study featured on Mashable, Facebook’s Timeline has caused a slowdown in growth for brands. “Comments are down 6.5% per post and fan growth was “slowed slightly” for all brands on average, but brands with more than 1 million fans experienced twice the sluggishness of smaller brands. The company did not delineate the …
Read MoreThink SEO Is Dead? Think Again.
Every couple of years, I read about the supposed death of SEO and Search in general. With the rise of Social Media, there were times when it really seemed like it could happen. For example, back in 2010, ComScore pointed out that users spend way more time on Facebook than they do on Google. It all makes perfect sense when …
Read MoreYou’re Missing One Heck Of A Social Media Party!
In my ongoing quest to provide brands with solid, data driven reasons why they should participate in Social Media Marketing, I present to you this awesome infographic. Beyond the ranking signals that can help your site in the search engines, just look at the amount of traffic and participation! That’s a lot of eyeballs on your message and what others …
Read MoreSEOs, Matt Cutts Is Not The Devil, or Why We Have Nothing to fear from Proper SEO.
Online, SEO Is The Game To Play If You Play By The Rules Let’s face it. Spammers ruin everything. In their ongoing effort to make an easy buck, they are experimenting with ways to move traffic around the web. Take Pinterest for example. If you haven’t seen the news about their recent fight with spammers, it’s a sad read. Here’s …
Read MoreSave Money & Time by Making Your Site Easier to SEO
A Website Recipe for SEO Love All too often as SEOs, we’re asked to work our magic on sites that require drastic reconfiguration before we can even begin to make our first recommendation. I’ve seen sites where all the text is locked up in images, or a custom CMS has been created and Title Tags can’t easily be changed. A …
Read MoreGreat Video, but Nobody Sees it. SEO to the Rescue!
SEO for Video Many organizations are jumping on the video bandwagon, and there’s plenty of reasons why they should. Studies show that video growth is accelerating, and viewers can’t seem to get enough. Here is a brief checklist that you can follow to optimize your videos for search. Your video file should be encoded with Meta data including keywords, …
Read MoreMobile Commerce: Why You Need a Mobile Site Right Now.
When I first began working in Search Engine Marketing back in the early 2000s, I often had to work hard at proving to companies that they needed my services. At that time business owners didn’t understand digital. Only a few of them had websites, and those that did couldn’t grasp why they needed to do anything else. Over and over …
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