A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we…
Suffice to say that I’m a data junkie. Currently I’m tracking my sleep via my FitBit. I look at how many steps I take each day, and I keep a journal of foods my kids like juxtaposed with their age.…
1. Recommended by Google Last year, Google came out on the Google Developers blog and laid it all on the line by recommending that “webmasters follow the industry best practice of using responsive web design”. You really can’t get…
We’ve been hearing that this is the year of Mobile since at least 2003, but we can definitely say that 2014 will be the final Year of Mobile. From then on out, when we think Internet, we’ll think Mobile. Mobile…
You’ve decided to really get major league with your website marketing for 2013. That’s great! You’ve installed Google Analytics. You’ve set up Goals, and maybe you’ve even created a custom dashboard or two. If you really want to take it…
A friend of mine, who works primarily in old media, often debates with me about the value of old media. I always reply, sure there will always be people that want to ride a horse or listen to a record.…
For those of you that didn’t see the news, Google Reader is going away as of July 1, 2013. While many lament it’s passing, it seems to be the general trend with Google lately to prune, if not entirely kill…
Without a doubt, an SEO agency today needs to have their ducks in a row when it comes to Mobile SEO. Let’s face it. The practice of mobile SEO is so new that many of us are venturing to the…
Readers of this blog already know that I’m a huge proponent of mobile. The stats speak for themselves. 58% of mobile users access the internet multiple times each day 35% of smartphone owners expect to spend more time on their…
Oreo’s Social Media Marketing Outshines all the Rest Everyone talks about the commercials when it comes to the Super Bowl. Within seconds of the commercial appearing on TV, bloggers were evaluating ads and top 5 lists were already appearing soon after game’s…
Get ready for the deluge of Tweets, status updates, emails, etc. Instagram was acquired by Facebook (isn’t that every app developers dream?), and will now have ads. Believe me I understand your pain. I have lived through innumerable indie bands that “sold…
We’ve all heard it for years now “Social Media is growing!” But how many of you have actually seen the stats? It’s amazing how much growth there really is in this online channel. New networks like Pinterest and Instagram seem…
One of the most common questions I get asked is “What’s the easiest thing I can do to make my site show up higher in Google?” While there is no one size fits all method to good search engine optimization,…
Many times, I’m sure you’ve heard some social media marketer say, “People are talking about you, why aren’t you part of the conversation?” I’ve seen business owners and CMOs roll their eyes when this old chestnut is trotted out. But…
As the owner of Pan Galactic, a ppc agency in St. Louis, I spend A LOT of time on the internet looking at things that most people don’t ever notice. Yes, it may seem tedious and boring, but it’s what…
Last Friday, I met with one of my clients to talk about the latest work that Pan Galactic, my search engine optimization agency, had done on their ecommerce site. The developers that I work with had just finish adding a…