Social Media Marketing OP ED: Facebook Will Dominate Google
An old codger that lives on my street, the one who always asks if I’ve heard the latest on a local talk radio station, told me yesterday that “Nobody’s gonna buy that Facebook stock. It’s not worth the paper it’s printed on”. Are stocks even printed on paper anymore? This started me thinking. Sure Facebook has all kinds of valuable assets, and it’s fairly well monetized, but so what? Does that really mean it’s worth all that IPO moolah? That’s when I realized that Facebook has more potential than anyone else to dominate Google and the entire search game.
Think about it. People already spend more time on Facebook than they do on Google, and according to comScore Facebook is in the top 5 most visited web properties.
Facebook has the eyeballs and has a lot of traffic, the only piece missing is search. See, people don’t go to social media to search for information on a new car, or what’s the best fridge to buy. We go to social media networks to be entertained or connect with others.
There have been rumors floating around lately that Facebook is in fact pursuing search capabilites. According to a recent Businessweek article, “About two dozen Facebook engineers, led by a former Google engineer named Lars Rasmussen, are working on an improved search engine …”
It’s the holy grail of today’s search marketing world: a way to tie search, social, ppc and location into one big beautiful package. Google’s been trying to do it and failing miserably. A recent Wall Street Journal article detailed how people spend more time on MySpace than they do on Google’s social media network Google +.
Search is still the way that people shop, buy, find information, etc. But, many studies have shown what an impact social can have on search and the buying process. Couple this with the ability to serve ads and provide information based on a users physical location, and that’s what I’d call a Google-killer.
The next time that I see the codger, I’ll have an informed opinion for him, but no telling what he’s heard on the local talk radio.
About Pan Galactic
We are renaissance Search Marketers who also have experience in email marketing, display advertising, and paid search. This broad background enables us to create unified strategies for brands across all digital channels and use data from one channel to inform decisions in another. Our past work runs the gamut from small, local businesses to household brand names like Dell Computers, Shasta, Purina, Botox, Columbia Sportswear, Kotex, and Coach.
Pan Galactic has cultivated relationships with the major search engines and Social Networks. Our staff has been a beta tester for the Bing interface, Google’s Agency Land Search Marketing education portal, as well as numerous social media analytics platforms. We are also certified in the use of Google’s Adwords PPC marketing program, Google Analytics, and proficient with paid advertising on various Social Media networks.
Because of our experience with digital marketing, Pan Galactic’s staff has been asked to speak at several local conferences and has been asked to blog for Searchfuel, Trada, Hubspot, Social Fresh, and Marketing Profs.
- GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme? (socialmediatoday.com)
- Too Big to Ignore: The Market Potential for Social Search (revenews.com)
- Who Has the Better Ad Network? Facebook Vs. Google (beingyourbrand.com)
- Google vs. Facebook: By The Numbers (huffingtonpost.com)