The Scoop on Twitter and Social Media Marketing
Twitter: Social Media Marketing for the Masses
Since Facebook is a closed system, you have to be connected to the person to read what they are saying. Twitter on the other hand is open, unless the writer makes his account private. If one isn’t following, say @searchwookie, they can still see the person’s Tweets simply by doing a Twitter search for @searchwookie on Twitter or a search engine.
Twitter is also great for generating trial and awareness. A recent study by Constant Contact and research firm Chadwick Martin Bailey found that “60% of brand followers are more likely to recommend a brand to a friend after following the brand on Twitter, and 50% of brand followers are more likely to buy from that brand”.
Like other digital marketing channels, Twitter can also help support other efforts. The study found that Twitter users use Facebook more than users who stick solely to Facebook — 60% of Twitter users use Facebook more than three hours per week, compared with 49% of Facebook users overall. But what do these people want from you?
According to the study, Twitter users choose to follow brands for five distinct reasons:
- 64%: I am a customer of the company
- 61%: To be the first to know information about the brand
- 48%: To receive discounts and promotions
- 36%: To gain access to exclusive content
- 28%: To receive content/information to retweet and share with others
Look at the top three. You definitely need to keep your customers happy, in the know, and provide them with some freebies.
This kind of success isn’t easy to acquire. Only 21% of Twitter users follow brands on Twitter, and of those, 79% follow fewer than 10 brands. You need to have a strategy for using this channel as well as success metrics and goals in place to evaluate your efforts.
Your brand’s Social Media Marketing can explode across multiple social networks, screens, and media using Twitter.
About Pan Galactic
We are renaissance Search Marketers who also have experience in email marketing, display advertising, and paid search. This broad background enables us to create unified strategies for brands across all digital channels and use data from one channel to inform decisions in another. Our past work runs the gamut from small, local businesses to household brand names like Dell Computers, Shasta, Purina, Botox, Columbia Sportswear, Kotex, and Coach.
Pan Galactic has cultivated relationships with the major search engines and Social Networks. Our staff has been a beta tester for the Bing interface, Google’s Agency Land Search Marketing education portal, as well as numerous social media analytics platforms. We are also certified in the use of Google’s Adwords PPC marketing program, Google Analytics, and proficient with paid advertising on various Social Media networks.
Because of our experience with digital marketing, Pan Galactic’s staff has been asked to speak at several local conferences and has been asked to blog for Searchfuel, Trada, Hubspot, Social Fresh, and Marketing Profs.