Learning Ally is dedicated to helping students who are blind, visually impaired and dyslexic succeed in education. This national non-profit organization set goals to increase brand awareness by 50% and sales by 25% through effective SEO and SEM tactics.
While starting the project, Pan Galactic uncovered several site issues that were negatively influencing its performance; these needed to be addressed in order for Learning Ally to capture more visibility in search engines.
For SEO, Pan Galactic identified an opportunity in the high volume of dyslexia-focused searches. Such keywords would become the focal point of the search strategy.
In less than six months, the brand saw:
- 63% increase of brand awareness
- 34% growth in sales conversions