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MedData

Content Strategy

MedData Case Study

Challenge

MedData, a provider of revenue cycle management services to hospitals and clinics, was looking to acquire traffic and leads from potential customers in the healthcare industry.

Solution

After optimizing bottom-of-the-funnel product pages for relevant keywords, Pan Galactic worked with the team to develop top-of-the-funnel content to establish the company’s brand name and expertise within the industry. Pan Galactic continues to regularly optimize the content to acquire featured snippets and rank for relevant keywords.

Results

  • 68% increase in year-over-year leads
  • 23% increase in year-over-year traffic

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