Filling the Funnel
MedData
Content Strategy
CHALLENGE
MedData, a provider of revenue cycle management services to hospitals and clinics, was looking to acquire traffic and leads from potential customers in the healthcare industry.
SOLUTION
After optimizing bottom-of-the-funnel product pages for relevant keywords, Pan Galactic worked with the team to develop top-of-the-funnel content to establish the company’s brand name and expertise within the industry. Pan Galactic continues to regularly optimize the content to acquire featured snippets and rank for relevant keywords.
RESULTS
68% increase in year-over-year leads
23% increase in year-over-year traffic