The education business unit of Microsoft was active on social media but didn’t have a program strategy or understanding of how its channels were performing. Pan Galactic knew that in order to measure results, the agency would need to work with the team to develop KPIs.
After auditing the social program and identifying opportunities, Pan Galactic developed a social media strategy to support the Microsoft education unit’s overarching business and marketing goals. This included directives to revise the editorial agenda, reframe KPIs and launch on two social platforms—LinkedIn and Pinterest—in the coming year.
- 211% increase in engagement on Facebook and a 283% increase on Twitter
- Successful launches on Pinterest and LinkedIn that allowed Microsoft’s education unit to reach a new audience
- Gained new programming that connects with and engages industry influencers to increase reach and engagement