Tess Yocom, Author at Pan Galactic Digital https://pangalacticdigital.com/pan-galactic-digital-blog/author/tess-yocom St. Louis Digital Agency Thu, 17 Jul 2025 21:39:28 +0000 en hourly 1 https://wordpress.org/?v=6.9.1 https://pangalacticdigital.com/wp-content/uploads/2021/02/cropped-PG_submark_reversed_orange-1-32x32.png Tess Yocom, Author at Pan Galactic Digital https://pangalacticdigital.com/pan-galactic-digital-blog/author/tess-yocom 32 32 Adapt or Disappear: How Google’s AI Overviews Have Changed The Game. https://pangalacticdigital.com/pan-galactic-digital-blog/google-aios Thu, 17 Jul 2025 21:39:28 +0000 https://pangalacticdigital.com/?p=4588 We are experiencing an enormous shift in how people find and consume content online. This trend began in 2007 with the introduction of Google’s Universal Search. This update replaced the traditional list of ten blue links with a more integrated experience that included images, videos, maps, news, and other content types, all within a single results ... Read more

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]]> Searchgiving: Harvesting Data To Cook a Keto-Vegan-Cheetos Thanksgiving Feast https://pangalacticdigital.com/pan-galactic-digital-blog/harvesting-data-driven-insights Thu, 01 Nov 2018 14:02:29 +0000 http://pangalacticdigital.com/?p=3643 Consumers are turning to Google and social media to plan their Thanksgiving meal, making it imperative for brands having anything pertinent to this American holiday to study online behavior. By doing so, companies can develop marketing campaigns that get to the heart of what their target audience wants and increase revenue. If Thanksgiving is synonymous ... Read more

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]]> Pan Galactic Digital To Offer Employees “Office Free Fridays” https://pangalacticdigital.com/pan-galactic-digital-blog/office-free-fridays Thu, 11 Oct 2018 20:55:34 +0000 http://pangalacticdigital.com/?p=3581 Pan Galactic Digital’s leadership team recently launched Office Free Fridays – or, as we like to call them, “OFFs.” Every Friday, employees have the opportunity to work from the comfort of their couch, cozied up at their favorite coffee shop, kicked back with their pet, or just about anywhere with a reliable Wi-Fi connection. “Our ... Read more

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]]> Snapchat & Sports: How Running Geofilters Can Create Memorable Brand Experiences https://pangalacticdigital.com/pan-galactic-digital-blog/snapchat-marketing-sports Mon, 29 Jan 2018 16:50:59 +0000 http://pangalacticdigital.com/?p=3438 The big game is an annual extravaganza that consists of enjoying a beer (or three) with friends, eating way too many appetizers, and dropping your jaw when you realize how expensive those 30-second advertisements during the big game really are. It’s true: In 2017, each 30-second commercial during the big game sold for $5 to $5.5 ... Read more

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