Jared Reed, Author at Pan Galactic Digital

SEO in 2026: What’s Really Changing, and What Isn’t

Jared Reed — Mon, 23 Feb 2026 16:16:26 +0000

Search isn’t dying, but it is quietly evolving. The latest Datos Sparktoro State of Search Q4 2025 data show a surprisingly stable digital landscape, with a few important shifts that have significant implications for SEO strategy, reporting, and expectations. The Real Story on AI Search Tools Despite the hype, AI tools are not replacing Google, ... Read more

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The Future of Search: AI Buzz vs. Google’s Grip

Jared Reed — Wed, 15 Oct 2025 15:13:38 +0000

Since the launch of AI platforms like ChatGPT, Perplexity, and Claude, some have predicted that this is the end of Google. What truths do we know at this point to back this up, and is the end really near, or still more of a concept than anything else? What does this projection mean for businesses ... Read more

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From Buffet to Personal Chef: The Shift in Search Behavior

Jared Reed — Tue, 14 Oct 2025 19:22:34 +0000

AI platforms are the chefs in today’s digital kitchen, preparing meals of answers using whatever ingredients they can find. For years, search engines offered a buffet – a long list of links for users to browse. This worked for basic searches, but anything more complex became tedious quickly. Users had to run multiple searches, sift ... Read more

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Transforming Clicks into Connections: The Power of Helpful Content

Jared Reed — Wed, 12 Mar 2025 20:03:47 +0000

As the New Year unfolds, it’s the perfect time to reflect on how we’re engaging with our website visitors. There’s something undeniably off-putting about websites that do nothing but push their products and services. Don’t get me wrong – every business needs to make a buck. But this year, let’s resolve to take a better ... Read more

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Frosé All Day: How One Food Trend Can Inspire A Content Strategy Backed by Data

Jared Reed — Tue, 29 May 2018 18:35:33 +0000

Food and drink trends can be a fun time capsule to look back on. Between cronuts, all things unicorn-inspired, and cicada ice cream (seriously), foodie whimsy can take hold of the zeitgeist with a fiery grip. You might see crazy headlines about different food trends or talk about them at the water cooler; we at ... Read more

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Join Pan Galactic at the 2018 Midwest Digital Marketing Conference

Jared Reed — Mon, 19 Mar 2018 13:46:31 +0000

Our very own Jared Reed is speaking at the 2018 Midwest Digital Marketing Conference in St. Louis on March 28 at 1 p.m. at Union Station. Do you know what featured snippets are? If not, this is a talk you won’t want to miss. A featured snippet appears above the first organic listing on a ... Read more

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Featured Snippets: Why Your Brand Should Care

Jared Reed — Wed, 11 Oct 2017 14:00:49 +0000

Since the beginning of Google, pursuing key spots on search engine results pages (SERPs) for keywords has been one of the central goals of search marketing. Search marketers know what kind of traffic opportunities there are in the top results, so we relentlessly pursue them. More clicks lead to more traffic; so long as the ... Read more

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Why You Should Swipe Right on Email Marketing

Jared Reed — Fri, 15 Sep 2017 16:18:13 +0000

Digital marketing has come a long way from the early years of the Internet. From paid search to banner ads, retargeting to Facebook advertising, marketers are always finding new and flashy ways to woo their target audiences. Some trendy online mediums have gone in and out of the digital world (R.I.P. Vine), but others have ... Read more

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The Superheroes Of Video Marketing

Jared Reed — Wed, 31 Aug 2016 17:44:46 +0000

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Is Your Marketing Strategy Based on Skimmed Data?

Jared Reed — Mon, 02 May 2016 16:28:20 +0000

Embed from Getty Images First and foremost, let me express my love for eMarketer. They are awesome and I go to the site regularly to stay current on data in the search space. I read an eMarketer post a couple months ago about the increase in purchases on smartphones. It’s a great read, and I ... Read more

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