About LARA REED

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So far LARA REED has created 7 blog entries.

Pan Galactic is looking for a senior paid media manager to join our team!

The ideal candidate delights in a deluge of data; she or he can parse numbers into an actionable story for clients that shows what’s transpired and the path to continued optimization.

The senior paid media manager will support the development, management and reporting on paid media initiatives for Pan Galactic clients. This will include contributing to planning and strategy sessions and managing all aspects of media for Pan Galactic clients.

Key Responsibilities:

  • Define paid media strategy and establish goals/objectives
  • Conduct keyword and other search research
  • Manage and optimize campaigns; test and optimize bids, keywords, text ads, image ads and landing pages to continually improve campaign performance
  • Compile and interpret analytics data for both internal and external reports
  • Run/recommend split tests as part of a larger CRO plan
  • Conduct competitive research to help drive strategy
  • Provide insights on KPI performance, as well as recommendations
  • Develop budget recommendations, manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Stay current with industry trends and best practices

Qualifications:

  • At least 3 years of experience managing large paid media budgets in Google Ads
  • Demonstrated ability to optimize PPC campaigns and meet/exceed KPI goals over time
  • Proficiency with Google Analytics/Ads

Major Plusses:

  • Experience with DSP platforms
  • Understanding of management tools like Kenshoo, Marin, Opteo
  • Google Ads/Analytics Certification
  • Skills using A/B testing platforms (Unbounce, Visual Website Optimizer, Optimizely, Google Optimize, etc.)
  • Proficiency in Microsoft Excel/Google Sheets, including using pivot tables and other tactics to analyze data
  • Familiarity with SEO
  • Past work with paid social (Facebook and LinkedIn)

Compensation:

  • Competitive Salary
  • Flexible Schedule
  • Work from home (or wherever you choose) every Friday!
  • LOTS of paid holidays (including employee birthday!)
  • Robust PTO
  • Choice of comprehensive healthcare plan and other benefits

COMPANY:

  • Pan Galactic Digital is a marketing agency specializing in data-driven marketing. We let the numbers do the talking when it comes to developing and executing digital strategy. Our services include organic search (SEO), paid search (PPC or SEM), social media strategy, content marketing, email marketing, lead generation and influencer/blogger programs. Clients span myriad industries, including tech, sports, CPG, spirits, B2B and entertainment.
  • Pan Galactic is soon to be relocating in a brand-new office in downtown Maplewood, within walking distance of dozens of restaurants and shops.
  • Qualified resumes and cover letters may be emailed to: lara.reed@pangalacticdigital.com