Having a strategic plan in place is paramount before starting any social media marketing. Here is a quick checklist specifically for Facebook Pages that I always use with clients. I hope it helps you kick off a successful social media marketing program!
Created measurable goals including but not limited to: (Check all that apply)
Drive more traffic to your website
Build your email list
Sell more products/services
Announce special offers and promotions
Announce events
Share news
Provide value to your prospects and customers
Share photos and videos
Get feedback from clients and prospects
Improve your relationships with your prospects and customers
Improve Search Engine Optimization
Other____________________________
Identified and researched your target audience.
You know who they are and what problems they have
You know they’re present on Facebook because you’ve:
Interacted with them on Facebook already
Utilized published research found online. For example graphs and charts.
Utilized the Facebook Ad creation process to study the actual numbers of potential prospects.
Been using Facebook successfully and know it’s time to add a fan page.
Other_____________________________________
Created a short term plan that includes but is not limited to: (Check all that apply)
Welcome tab
Opt In tab
Product/Services tab
Questionnaire/Survey tab
Video tab
Discussions
About/Information
News
Contests
Promotions/special offers
Twitter and other social networking links
Other______________________
Integrated your fan page into your existing marketing tactics and strategies. Including:
Email signature
Advertising
Other social networking sites
Website
Other___________________
Invited all existing customers and subscribers of other social networks to your page.
Created a plan to consistently add value to your Facebook page.
Analytics – Created a plan to consistently analyze and study your page results to ensure that you’re on track to meet your goals. You’ve created a plan to analyze:
The number of interactions you have had with fans each day or week.
The number of comments you had on your posts.
The demographics of your fans
The tabs, content, or applications that receive the most interest and interaction
Other_____________________
About Pan Galactic
Pan Galactic is an SEO Agency in St. Louis, Missouri. We also serve many clients as their primary Social Media Marketing firm.
We are renaissance Search Marketers who also have experience in email marketing, display advertising, and paid search. This broad background enables us to create unified strategies for brands across all digital channels and use data from one channel to inform decisions in another. Our past work runs the gamut from small, local businesses to household brand names like Dell Computers, Shasta, Purina, Botox, Columbia Sportswear, Kotex, and Coach.
Pan Galactic has cultivated relationships with the major search engines and Social Networks. Our staff has been a beta tester for the Bing interface, Google’s Agency Land Search Marketing education portal, as well as numerous social media analytics platforms. We are also certified in the use of Google’s Adwords PPC marketing program, Google Analytics, and proficient with paid advertising on various Social Media networks.
Because of our experience with digital marketing, Pan Galactic’s staff has been asked to speak at several local conferences and has been asked to blog for Searchfuel, Trada, Hubspot, Social Fresh, and Marketing Profs.