Jared Reed For the last couple of years, marketers have worried that artificial intelligence and changes to Google’s platform would erode organic website traffic, creating gaps in marketing budgets already strained by new online advertising channels and rising CPCs. The Q1 2026 Datos State of Search study reveals the surprising reality. For marketers, stories of complete digital … Read more
Search isn’t dying, but it is quietly evolving. The latest Datos Sparktoro State of Search Q4 2025 data show a surprisingly stable digital landscape, with a few important shifts that have significant implications for SEO strategy, reporting, and expectations. The Real Story on AI Search Tools Despite the hype, AI tools are not replacing Google, … Read more
Since the launch of AI platforms like ChatGPT, Perplexity, and Claude, some have predicted that this is the end of Google. What truths do we know at this point to back this up, and is the end really near, or still more of a concept than anything else? What does this projection mean for businesses … Read more
AI platforms are the chefs in today’s digital kitchen, preparing meals of answers using whatever ingredients they can find. For years, search engines offered a buffet – a long list of links for users to browse. This worked for basic searches, but anything more complex became tedious quickly. Users had to run multiple searches, sift … Read more
As the New Year unfolds, it’s the perfect time to reflect on how we’re engaging with our website visitors. There’s something undeniably off-putting about websites that do nothing but push their products and services. Don’t get me wrong – every business needs to make a buck. But this year, let’s resolve to take a better … Read more
Food and drink trends can be a fun time capsule to look back on. Between cronuts, all things unicorn-inspired, and cicada ice cream (seriously), foodie whimsy can take hold of the zeitgeist with a fiery grip. You might see crazy headlines about different food trends or talk about them at the water cooler; we at … Read more
Our very own Jared Reed is speaking at the 2018 Midwest Digital Marketing Conference in St. Louis on March 28 at 1 p.m. at Union Station. Do you know what featured snippets are? If not, this is a talk you won’t want to miss. A featured snippet appears above the first organic listing on a … Read more
Since the beginning of Google, pursuing key spots on search engine results pages (SERPs) for keywords has been one of the central goals of search marketing. Search marketers know what kind of traffic opportunities there are in the top results, so we relentlessly pursue them. More clicks lead to more traffic; so long as the … Read more
Digital marketing has come a long way from the early years of the Internet. From paid search to banner ads, retargeting to Facebook advertising, marketers are always finding new and flashy ways to woo their target audiences. Some trendy online mediums have gone in and out of the digital world (R.I.P. Vine), but others have … Read more
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Embed from Getty Images First and foremost, let me express my love for eMarketer. They are awesome and I go to the site regularly to stay current on data in the search space. I read an eMarketer post a couple months ago about the increase in purchases on smartphones. It’s a great read, and I … Read more
Pan Galactic Digital is pleased to announce its newest client. The agency has been awarded new business from Stereotaxis, a St. Louis-based healthcare technology and innovation leader in the development of robotic cardiology instrument navigation systems. These systems are designed to enhance the treatment of arrhythmias and coronary disease. Stereotaxis also works to develop information … Read more
Click To Download 2015 was definitely the year of mobile. As was 2014. And 2013. 2012 was too. Let’s not forget 2011. Or 2010. I’m not a betting woman, but my guess is that not only will 2016 be the year of the monkey, the Rio Olympics and the U.S. presidential election, but also it will … Read more
Pan Galactic Digital is thrilled to announce the agency has been awarded two new clients: Cardinals Nation and Cardinals Special Events. The two are subsidiaries of the MLB-owned St. Louis Cardinals. Cardinals Nation comprises Cardinals Nation Restaurant & Bar, AT&T Rooftop, Cardinals Hall of Fame and Museum and the Cardinals Authentics Shop, all in the … Read more
Google Contributor is a subscription-based service that allows site visitors to see fewer ads as they browse in Google’s network. Subscribers can spend $2, $5 or $10 per month in order to decrease the number of ads they see on sites that are Contributor compatible. Note that users will still see some ads using this … Read more
Medium: You’ve probably heard of it. And you probably don’t know much more than its name. What am I supposed to do with it? (Publish all of your juicy content.) Is it a social network? (No.) Can businesses join? (Absolutely—and there’s a great chance yours should!) At its simplest, Medium is a content publishing platform. … Read more