Jared Reed 
Search isn’t dying, but it is quietly evolving. The latest Datos Sparktoro State of Search Q4 2025 data show a surprisingly stable digital landscape, with a few important shifts that have significant implications for SEO strategy, reporting, and expectations. The Real Story on AI Search Tools Despite the hype, AI tools are not replacing Google, … Read more
Since the launch of AI platforms like ChatGPT, Perplexity, and Claude, some have predicted that this is the end of Google. What truths do we know at this point to back this up, and is the end really near, or still more of a concept than anything else? What does this projection mean for businesses … Read more
AI platforms are the chefs in today’s digital kitchen, preparing meals of answers using whatever ingredients they can find. For years, search engines offered a buffet – a long list of links for users to browse. This worked for basic searches, but anything more complex became tedious quickly. Users had to run multiple searches, sift … Read more
As the New Year unfolds, it’s the perfect time to reflect on how we’re engaging with our website visitors. There’s something undeniably off-putting about websites that do nothing but push their products and services. Don’t get me wrong – every business needs to make a buck. But this year, let’s resolve to take a better … Read more
Embed from Getty Images First and foremost, let me express my love for eMarketer. They are awesome and I go to the site regularly to stay current on data in the search space. I read an eMarketer post a couple months ago about the increase in purchases on smartphones. It’s a great read, and I … Read more
Lara McDougall Reed has joined Pan Galactic Digital as Chief Operational Officer. She will play a key role in strategy development for clients, as well as oversee all business and operations of the agency. Lara brings a fantastic breadth of marketing knowledge to Pan Galactic. Most recently she managed a satellite office for New York-based … Read more
“Follow” vs “NoFollow” Links & SEO Success No matter the web property, one of the main goals is to get as much quality traffic as possible to your site. In order to do this, you need to concentrate on making your website attractive for search engines and users. This is a process known as search … Read more
Social Media is quickly becoming one of the most valuable tools in a marketer’s bag of tricks. By creating accounts on Twitter, Facebook, and Google +, you can engage the community, and build a following in a way traditional advertising could never do. Because of the fluid and unpredictable nature of social networking, however, many … Read more
Good SEO (Search Engine Optimization) practice is crucial for a business website. Being at the top of Google’s search rankings is much like being at the top of the Yellow Pages listings (or having one of the biggest ads in it.) Customers are increasingly turning to web searches to find what they’re looking for, and … Read more
All blogs have one thing in common. It doesn’t matter if you’re dispensing medical advice or recipes, trying to pique an interest in your product or service, or looking to enhance your photography career by showcasing your portfolio, every single blogger on the planet wants to be read. That means, whether your blog is personal … Read more
The Internet and Mobile devices have increased the speed at which consumers can get access to information; this increased speed has caused people to expect an almost instantaneous delivery of their digital information. If people don’t get their information in a reasonable amount of time, they quickly move on to something else that is more … Read more
Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and what pages are the most popular. The problem is that if you’ve spent time, energy, … Read more
You benefit from SEO every day, although you might not realize it. Every time you type a search term into Google and click on the first two or three links, you’re demonstrating the power of SEO. Stronger perhaps than any other force on the internet, SEO is the ultimate way to drive traffic to a … Read more
A meeting of two greats in one solid meme .
My career in digital marketing has seen a lot of changes. In 2004, Google went from powering Yahoo’s search to dominating the market. Forums and chatrooms gave way to Social Media. Now, the Internet is always with you thanks to mobile devices. That’s a lot in a little over ten years, and the acceleration of … Read more
A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we get enough questions coming through the door on a topic, out comes a blog post! … Read more