Lara McDougall Reed has joined Pan Galactic Digital as Chief Operational Officer. She will play a key role in strategy development for clients, as well as oversee all business and operations of the agency.
Lara brings a fantastic breadth of marketing knowledge to Pan Galactic. Most recently she managed a satellite office for New York-based digital agency Deep Focus, leading a team of six on-site at Deep Focus’ largest client, Nestle Purina, in St. Louis. During her work for client Purina, she oversaw work on behalf of Purina, Petcentric and Petfinder brands. All projects were digital, with a heavy emphasis on social media, including social media strategy and campaign management, Twitter/TV advertising integration, digital advertising, launching new brand presences on growing platforms like Pinterest and Tumblr, and real time social media executions for 1:1 marketing, as well as for event-based communications.
In addition to her 15+ years of experience in digital marketing, Lara has run the gamut of traditional advertising, including TV, print, radio and outdoor. She has led the integration of multiple partner agencies’ work on behalf of clients, ranging from PR to media to event marketing. And she particularly enjoys the foundational work of brand positioning and identity, as well as strategic planning and research.
Her past and current client roster includes CPG brands, spirits, entertainment, technology and retail. (Schwan’s Consumer Brands, Nestle Purina, Grey Goose Vodka, Bacardi USA, Cook’s Ham, Edy’s /Dreyer’s Ice Cream, SeaWorld Parks & Entertainment, Hallmark, Motorola, Energizer.)
We look forward to Lara’s contributions at Pan Galactic!