Take Me Out to Cardinals Baseball Events

Cardinals Nation

Social Media Strategy

Cardinals Nation Social Media Strategy


Cardinals Nation previously leveraged the St. Louis Cardinals’ Facebook, Twitter, Pinterest and Instagram presence, and had recently launched its own Facebook page. With a three-month old Facebook page, Cardinals Nation needed to take their social media program to the next level to help support businesses and increase event bookings and traffic to its restaurants, museum and shopping venues.


After auditing its current social media, a social media strategy was developed to highlight venues, events, dining options and how fans have fun at Cardinals Nation to help establish the brand as the premier entertainment venue for St. Louis residents and tourists. Additionally, Facebook Ad campaigns increased wedding and corporate event bookings for Cardinals Special Events.


Grew Facebook followers by 109% over six months

Increased post engagements by 66%

Drove site traffic, lead generation and overall awareness around Cardinals Special Events offerings