Fernandez Law

CHALLENGE

Fernandez Law (formerly Devereaux, Stokes, Fernandez, & Leonard), a personal injury law firm in St. Louis, was looking to increase organic traffic and calls, chats, and contact us submissions to schedule a free consultation with an attorney.

SOLUTION

The site contained over 120 service pages that consisted of thin content; a majority of the pages were not ranking for keywords or bringing traffic to the site. After completing a keyword analysis, thorough site audit, and competitor analysis, Pan Galactic condensed the site to 17 in-depth service pages. The team also tested changes to increase the conversion rate, including embedding contact us forms on service pages, making the phone number easy to tap on mobile devices and testing different photos to feature on the chat function.

RESULTS

123% YoY increase in organic sessions

38% YoY increase in organic contact us submissions

52% YoY increase in organic chats

125% increase in total chats

131% YoY increase in total calls

119% increase in total (calls + chats + contact us submissions) conversions