Smoothing the Customer Path to Dealers

Eastman Performance Films

SEO/Content Strategy

Eastman Performance Films  SEO/Content Strategy


Window film manufacturer LLumar, a company within Eastman Chemical’s portfolio, wanted to increase leads to and conversions on its Find A Dealer page. The goal was to increase organic traffic by 12% and Find A Dealer conversions by 25%.


The LLumar site was updated to follow SEO best practices and strategically optimized for targeted keywords; these tactics ensured search engines could best crawl, index, and rank the content. Because the site’s URLs were ranking well for strategic keywords, site visitors found what they were looking for and ultimately converted at a higher rate than the previous year. A content strategy further bolstered results.


Exceeded goal by two to almost three times over!

29% increase in organic traffic

68% increase in organic “Find A Dealer” conversions