AI platforms are the chefs in today’s digital kitchen, preparing meals of answers using whatever ingredients they can find. For years, search engines offered a buffet – a long list of links for users to browse. This worked for basic searches, but anything more complex became tedious quickly. Users had to run multiple searches, sift … Read more
Since the launch of AI platforms like ChatGPT, Perplexity, and Claude, some have predicted that this is the end of Google. What truths do we know at this point to back this up, and is the end really near, or still more of a concept than anything else? What does this projection mean for businesses … Read more
We are experiencing an enormous shift in how people find and consume content online. This trend began in 2007 with the introduction of Google’s Universal Search. This update replaced the traditional list of ten blue links with a more integrated experience that included images, videos, maps, news, and other content types, all within a single results … Read more
As the New Year unfolds, it’s the perfect time to reflect on how we’re engaging with our website visitors. There’s something undeniably off-putting about websites that do nothing but push their products and services. Don’t get me wrong – every business needs to make a buck. But this year, let’s resolve to take a better … Read more
Food and drink trends can be a fun time capsule to look back on. Between cronuts, all things unicorn-inspired, and cicada ice cream (seriously), foodie whimsy can take hold of the zeitgeist with a fiery grip. You might see crazy headlines about different food trends or talk about them at the water cooler; we at … Read more