Jared Reed

When live-streaming video apps Meerkat and Periscope started attracting oohs and ahhs a few months back, like most digital marketers I was curious about the new social platforms. The idea of showing the internet your world in real-time is certainly a seductive one; social media has made us all voyeurs, after all. (Why else would … Read more

Webmasters have been wondering for a few months now if a new Google update targeting mobile friendliness is coming. First, the search engine rolled out a feature that would label mobile-friendly sites as such in the mobile search engine result pages. Next, Google began notifying webmasters if their sites weren’t mobile-friendly. Finally, Google has showed … Read more

Just last week, I cautioned a client against throwing every available resource into mobile optimization of their site. Too often in the digital world, and maybe in the world period, a subject gets a lot of buzz, and everyone jumps on the bandwagon en masse. All too soon these individuals find themselves dismayed with where … Read more

Pan Galactic Digital is excited to announce Lindsay Lockhart Marsden has joined Pan Galactic as Account Director. She brings a wealth of experience to the team, and her impressive background in data driven marketing makes her an ideal fit to fill the role. Marsden is in charge of ensuring the smooth creation and execution of … Read more

If Anthropologie is known for anything beside its bohemian vibe, it’s its window displays. They are so important to the brand’s integrity, the pretty exhibits are even part of the digital marketing strategy. Blog posts explain the creativity behind each season’s display while Pinterest boards capture the store’s whimsical spirit as seen through the glass … Read more

Pan Galactic Digital is pleased to announce relocation to a new office in downtown Kirkwood. The new location, at 108 N. Kirkwood Road, will accommodate growth in staff and inspires a creative environment for employees. The space provides easy access to highways 40 and 44 and sits in the Kirkwood Special Business District. The Kirkwood … Read more

Lara McDougall Reed has joined Pan Galactic Digital as Chief Operational Officer. She will play a key role in strategy development for clients, as well as oversee all business and operations of the agency. Lara brings a fantastic breadth of marketing knowledge to Pan Galactic. Most recently she managed a satellite office for New York-based … Read more

“Follow” vs “NoFollow” Links & SEO Success No matter the web property, one of the main goals is to get as much quality traffic as possible to your site. In order to do this, you need to concentrate on making your website attractive for search engines and users.  This is a process known as search … Read more

  Social Media is quickly becoming one of the most valuable tools in a marketer’s bag of tricks. By creating accounts on Twitter, Facebook, and Google +, you can engage the community, and build a following in a way traditional advertising could never do. Because of the fluid and unpredictable nature of social networking, however, many … Read more

Good SEO (Search Engine Optimization) practice is crucial for a business website. Being at the top of Google’s search rankings is much like being at the top of the Yellow Pages listings (or having one of the biggest ads in it.) Customers are increasingly turning to web searches to find what they’re looking for, and … Read more

All blogs have one thing in common. It doesn’t matter if you’re dispensing medical advice or recipes, trying to pique an interest in your product or service, or looking to enhance your photography career by showcasing your portfolio, every single blogger on the planet wants to be read. That means, whether your blog is personal … Read more

The Internet and Mobile devices have increased the speed at which consumers can get access to information; this increased speed has caused people to expect an almost instantaneous delivery of their digital information. If people don’t get their information in a reasonable amount of time, they quickly move on to something else that is more … Read more

Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and what pages are the most popular. The problem is that if you’ve spent time, energy, … Read more

You benefit from SEO every day, although you might not realize it. Every time you type a search term into Google and click on the first two or three links, you’re demonstrating the power of SEO. Stronger perhaps than any other force on the internet, SEO is the ultimate way to drive traffic to a … Read more

A meeting of two greats in one solid meme .

My career in digital marketing has seen a lot of changes. In 2004, Google went from powering Yahoo’s search to dominating the market. Forums and chatrooms gave way to Social Media. Now, the Internet is always with you thanks to mobile devices. That’s a lot in a little over ten years, and the acceleration of … Read more