Out with the New. In with the Newer. Instagram Supercharges Discovery

  Instagram seems to be making all the right moves. Instagram's New Explore Feature

For those of you that have been living under a rock or don’t work at a social media agency, Instagram is a mobile app, pushed live way back all of two years ago, that allows you to take a picture, only in a square format like an old polaroid, apply various filters, and upload to several social networks including Instagram’s own network. To get an idea of what the service offers, I refer to a running joke: “it’s great that we have all this technology now, so that we can make pictures look old and crappy just like they did before we had all this technology”.  Many feel that the filters are the biggest draw, allowing any of us to create atmospheric, “artsy” pics from normal, ordinary snaps.

After being famously acquired, many expected Instagram to die a slow death as it was assimilated into the Facebook collective, but so far – so good!

Instagram recently released a new feature that allows one to explore and discover new feeds. Last night I probably started following 15! Most interesting is @instagrafite, a visual compendium of the world’s graffiti.

Sure, there has always been the “popular” tab, but this was content deemed important by the masses, and social media is all about being the first to discover something new, and then sharing it with your friends.

Suffice to say that Instagram works wonders for digital branding. Just have a look at @Coach and @Starbucks if you don’t believe me.

Ready to get onboard with this social network newcomer? Contact Pan Galactic, an SEO and Social Media agency, for strategy and implementation.

 

 

 

About Pan Galactic

Pan Galactic is an SEO Agency in St. Louis, Missouri. We also serve many clients as their primary Social Media Marketing firm.

We are renaissance Search Marketers who also have experience in email marketing, display advertising, and paid search. This broad background enables us to create unified strategies for brands across all digital channels and use data from one channel to inform decisions in another. Our past work runs the gamut from small, local businesses to household brand names like Dell Computers, Shasta, Purina, Botox, Columbia Sportswear, Kotex, and Coach.

Pan Galactic has cultivated relationships with the major search engines and Social Networks. Our staff has been a beta tester for the Bing interface, Google’s Agency Land Search Marketing education portal, as well as numerous social media analytics platforms. We are also certified in the use of Google’s Adwords PPC marketing program, Google Analytics, and proficient with paid advertising on various Social Media networks.

Because of our experience with digital marketing, Pan Galactic’s staff has been asked to speak at several local conferences and has been asked to blog for Searchfuel, Trada, Hubspot, Social Fresh, and Marketing Profs.