Pan Galactic Digital is thrilled to announce the agency has been awarded two new clients: Cardinals Nation and Cardinals Special Events. The two are subsidiaries of the MLB-owned St. Louis Cardinals. Cardinals Nation comprises Cardinals Nation Restaurant & Bar, AT&T Rooftop, Cardinals Hall of Fame and Museum and the Cardinals Authentics Shop, all in the … Read more
Google Contributor is a subscription-based service that allows site visitors to see fewer ads as they browse in Google’s network. Subscribers can spend $2, $5 or $10 per month in order to decrease the number of ads they see on sites that are Contributor compatible. Note that users will still see some ads using this … Read more
Medium: You’ve probably heard of it. And you probably don’t know much more than its name. What am I supposed to do with it? (Publish all of your juicy content.) Is it a social network? (No.) Can businesses join? (Absolutely—and there’s a great chance yours should!) At its simplest, Medium is a content publishing platform. … Read more
One of the best things about the field of marketing is that the landscape is constantly changing. Just a decade ago, a snap was what Elle Wood’s sorority was giving her. Now, it’s a way for brands to interact with fans. Brands like Nordstom and Lilly Pulitzer weren’t working with bloggers as a form of … Read more
When live-streaming video apps Meerkat and Periscope started attracting oohs and ahhs a few months back, like most digital marketers I was curious about the new social platforms. The idea of showing the internet your world in real-time is certainly a seductive one; social media has made us all voyeurs, after all. (Why else would … Read more
Pan Galactic is pleased to announce that Rachel Kiser has joined Pan Galactic Digital as Digital Marketing Specialist. Kiser will help analyze clients’ data and identify trends to make appropriate business recommendations. She will also manage content creation initiatives. Previously, she was a social media specialist at Cat5 Commerce, a St. Louis-based ecommerce company that … Read more
Webmasters have been wondering for a few months now if a new Google update targeting mobile friendliness is coming. First, the search engine rolled out a feature that would label mobile-friendly sites as such in the mobile search engine result pages. Next, Google began notifying webmasters if their sites weren’t mobile-friendly. Finally, Google has showed … Read more
Just last week, I cautioned a client against throwing every available resource into mobile optimization of their site. Too often in the digital world, and maybe in the world period, a subject gets a lot of buzz, and everyone jumps on the bandwagon en masse. All too soon these individuals find themselves dismayed with where … Read more
Pan Galactic Digital is excited to announce Lindsay Lockhart Marsden has joined Pan Galactic as Account Director. She brings a wealth of experience to the team, and her impressive background in data driven marketing makes her an ideal fit to fill the role. Marsden is in charge of ensuring the smooth creation and execution of … Read more
If Anthropologie is known for anything beside its bohemian vibe, it’s its window displays. They are so important to the brand’s integrity, the pretty exhibits are even part of the digital marketing strategy. Blog posts explain the creativity behind each season’s display while Pinterest boards capture the store’s whimsical spirit as seen through the glass … Read more
Pan Galactic Digital is pleased to announce relocation to a new office in downtown Kirkwood. The new location, at 108 N. Kirkwood Road, will accommodate growth in staff and inspires a creative environment for employees. The space provides easy access to highways 40 and 44 and sits in the Kirkwood Special Business District. The Kirkwood … Read more
Lara McDougall Reed has joined Pan Galactic Digital as Chief Operational Officer. She will play a key role in strategy development for clients, as well as oversee all business and operations of the agency. Lara brings a fantastic breadth of marketing knowledge to Pan Galactic. Most recently she managed a satellite office for New York-based … Read more
“Follow” vs “NoFollow” Links & SEO Success No matter the web property, one of the main goals is to get as much quality traffic as possible to your site. In order to do this, you need to concentrate on making your website attractive for search engines and users. This is a process known as search … Read more
Social Media is quickly becoming one of the most valuable tools in a marketer’s bag of tricks. By creating accounts on Twitter, Facebook, and Google +, you can engage the community, and build a following in a way traditional advertising could never do. Because of the fluid and unpredictable nature of social networking, however, many … Read more
Good SEO (Search Engine Optimization) practice is crucial for a business website. Being at the top of Google’s search rankings is much like being at the top of the Yellow Pages listings (or having one of the biggest ads in it.) Customers are increasingly turning to web searches to find what they’re looking for, and … Read more
All blogs have one thing in common. It doesn’t matter if you’re dispensing medical advice or recipes, trying to pique an interest in your product or service, or looking to enhance your photography career by showcasing your portfolio, every single blogger on the planet wants to be read. That means, whether your blog is personal … Read more