Why Site Speed Is So Important?

The Internet and Mobile devices have increased the speed at which consumers can get access to information; this increased speed has caused people to expect an almost instantaneous delivery of their digital information. If people don’t get their information in a reasonable amount of time, they quickly move on to something else that is more … Read more

Using Google Analytics to Track Video

Google Analytics is one of the most powerful tools that webmasters have at their disposal. They can get an accurate idea of how many visitors there are, where they are coming from, how long they stay on the site, and what pages are the most popular. The problem is that if you’ve spent time, energy, … Read more

What is SEO? Search Engine Optimization From 10,000 Feet

You benefit from SEO every day, although you might not realize it. Every time you type a search term into Google and click on the first two or three links, you’re demonstrating the power of SEO. Stronger perhaps than any other force on the internet, SEO is the ultimate way to drive traffic to a … Read more

Why Brand Websites Should Rule Your Digital Strategy

My career in digital marketing has seen a lot of changes. In 2004, Google went from powering Yahoo’s search to dominating the market. Forums and chatrooms gave way to Social Media. Now, the Internet is always with you thanks to mobile devices. That’s a lot in a little over ten years, and the acceleration of … Read more

SEO 101: On-Page Vs. Off-Page SEO

A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we get enough questions coming through the door on a topic, out comes a blog post! … Read more

How to Perform Simple SEO Competitive Intelligence

Suffice to say that I’m a data junkie. Currently I’m tracking my sleep via my FitBit. I look at how many steps I take each day, and I keep a journal of foods my kids like juxtaposed with their age. Excel is my favorite piece of software. Some people think I have a problem. This … Read more

5 Reasons Responsive Design is Good for Mobile SEO

  1. Recommended by Google Last year, Google came out on the Google Developers blog and laid it all on the line by recommending that “webmasters follow the industry best practice of using responsive web design”. You really can’t get more specific than that. ComScore‘s recent market share report shows Google owning almost 70% of … Read more

Desktop Advertising is Over. Long Live Mobile Marketing!

We’ve been hearing that this is the year of Mobile since at least 2003, but we can definitely say that 2014 will be the final Year of Mobile. From then on out, when we think Internet, we’ll think Mobile. Mobile Internet traffic has been gaining on other forms for years now. In the now ubiquitous … Read more

How to Create Custom URLs with Google Analytics

You’ve decided to really get major league with your website marketing for 2013. That’s great! You’ve installed Google Analytics. You’ve set up Goals, and maybe you’ve even created a custom dashboard or two. If you really want to take it next level, start following Avinash Kaushik. He is a PHD’s worth of knowledge when it … Read more

Google Reader’s Dead. Long Live the RSS!

For those of you that didn’t see the news, Google Reader is going away as of July 1, 2013. While many lament it’s passing, specifically this St. Louis SEO agency, it seems to be the general trend with Google lately to prune, if not entirely kill off, it’s array of Google services. While I could … Read more

The Only Mobile SEO Resources List You Will Ever Need!

Without a doubt, an SEO agency today needs to have their ducks in a row when it comes to Mobile SEO. Let’s face it. The practice of mobile SEO is so new that many of us are venturing to the edge of our digital experience. Pan Galactic, and SEO agency located in St. Louis MO, … Read more

Oreo Nabs the Biggest Social Media Marketing Win of The Super Bowl

Oreo’s Social Media Marketing Outshines all the Rest Everyone talks about the commercials when it comes to the Super Bowl. Within seconds of the commercial appearing on TV, bloggers were evaluating ads and top 5 lists were already appearing soon after game’s end. What I found to be the biggest win of the night was the agile … Read more

The Mayans Were Right! Instagram’s Going to Have Ads.

Get ready for the deluge of Tweets, status updates, emails, etc. Instagram was acquired by Facebook (isn’t that every app developers dream?), and will now have ads.  Believe me I understand your pain. I have lived through innumerable indie bands that “sold out” and became loved by everyone. Oftentimes that’s the lifespan of things that are good. … Read more