Our very own Jared Reed is speaking at the 2018 Midwest Digital Marketing Conference in St. Louis on March 28 at 1 p.m. at Union Station. Do you know what featured snippets are? If not, this is a talk you won’t want to miss. A featured snippet appears above the first organic listing on a … Read more
A big part of every client relationship we have at Pan Galactic centers around education. Search Engine Optimization is intangible, highly technical, and just downright confusing to many people. Our 101 posts are a response to this situation. Whenever we get enough questions coming through the door on a topic, out comes a blog post! … Read more
Last Friday, I met with one of my clients to talk about the latest work that Pan Galactic, my search engine optimization agency, had done on their ecommerce site. The developers that I work with had just finish adding a new product line to the site, and I was excited to talk about well the … Read more
An old codger that lives on my street, the one who always asks if I’ve heard the latest on a local talk radio station, told me yesterday that “Nobody’s gonna buy that Facebook stock. It’s not worth the paper it’s printed on”. Are stocks even printed on paper anymore? This started me thinking. Sure Facebook … Read more
I’m a lover of infographics, that much should be apparent by now. Pre-internet, I often looked down my nose at USA Today, and their profusion of infographics. Let’s face it, the fire hose blast of info that is the internet today is almost impossible to stay on top of. Thus my love of infographics! Pan … Read more
Every couple of years, I read about the supposed death of SEO and Search in general. With the rise of Social Media, there were times when it really seemed like it could happen. For example, back in 2010, ComScore pointed out that users spend way more time on Facebook than they do on Google. It … Read more
Online, SEO Is The Game To Play If You Play By The Rules Let’s face it. Spammers ruin everything. In their ongoing effort to make an easy buck, they are experimenting with ways to move traffic around the web. Take Pinterest for example. If you haven’t seen the news about their recent fight with spammers, … Read more
A Website Recipe for SEO Love All too often as SEOs, we’re asked to work our magic on sites that require drastic reconfiguration before we can even begin to make our first recommendation. I’ve seen sites where all the text is locked up in images, or a custom CMS has been created and Title Tags … Read more
SEO for Video Many organizations are jumping on the video bandwagon, and there’s plenty of reasons why they should. Studies show that video growth is accelerating, and viewers can’t seem to get enough. Here is a brief checklist that you can follow to optimize your videos for search. Your video file should be encoded … Read more
When I first began working in Search Engine Marketing back in the early 2000s, I often had to work hard at proving to companies that they needed my services. At that time business owners didn’t understand digital. Only a few of them had websites, and those that did couldn’t grasp why they needed to do … Read more
Mobile and Tablet SEO are the Future! I read two pieces recently that really made me think about the future of my work and the marketing and advertising business in general. The first was an article stating how soon there will be more smartphones than people on the planet. The second was about Kate Spade … Read more
Tiny Pinterest is more important than Behemoth Google+ to your SEO Efforts Wow. Think about all the cash and resources that Google has at their disposal. It’s immense. Before I started my own Social Media Agency, I visited the Googleplex several years ago, and to say that it’s awe inspiring is not enough. Let’s juxtapose … Read more