The Internet is becoming more and more social. New social platforms crop up at lightning-fast speeds, algorithm changes come from nowhere and platform updates can send sound strategies into a tailspin.
Now more than ever, it’s critical that brands have a pulse on the social space. Social media offers an incredible opportunity for brands to engage in a two-way dialogue with their audience. Rather than talking at an audience, social media talks to an audience—and lets audiences talk back. In the connected age, it is critical to know what audiences are saying, where they are saying it and how a business can harness the conversations to ensure they lead to a positive brand experience.
Pan Galactic looks to data in order to develop powerful social media strategies that get audiences talking—and acting. This in-depth analysis sets the foundation for a robust social strategy that transforms tweets, likes, comments, pins and snaps into powerful brand insight. We closely monitor industry changes to ensure strategies follow platforms’ best practices and are positioned to give a brand the most exposure on social platforms.