Know Your Social Media: The Facebook Fan Anatomy

  All Facebook Fans Are Not Created Equal By now, you should know that I’m a big fan of infographics. Back when I was a pre-digital newspaper reader, I hated the things. They felt like an insult to my intelligence. But, in the digital world, where your attention is a commodity, infographics feel like someone … Read more

Content Marketing + SEO + Social Media = BFFs!

SEO and Social Media Central to Content Marketing The internet should really be called Short Attention Span Theater, which is why I love infographics for getting across esoteric knowledge in the fastest way possible. I came across this great infographic from Maketo this morning and had to share it. Other than being loaded with great … Read more

SEO Updates: How Google Killed the Longtail of Search

Who’s Watching YOUR SEO? Love this infographic from SEOBOOK. Not only is it chock full of great information, but it’s also a good example of why it’s important to hire an SEO professional that stays abreast of all the latest developments in SEO. Of course, Bing and Yahoo and all the other search engines are … Read more

The Three Stages of Facebook

Social Media guru, Heraclitus, had it right over 2,000 years ago. The only constant is change. Not long ago, Facebook made sweeping changes that incensed many. People talked about hitting the road and moving to Google +. In reality, one friend of mine on Facebook left. Let’s face it The Social Network isn’t going away. … Read more

Paid Search (PPC) Negative Keywords 101

SEO, PPC, Social Media Pan Galactic St. Louis

PPC Negative Keywords: What are they? Negative keywords are an extremely valuable tool that can be used to increase account performance by improving overall traffic quality. Done correctly, negative keyword optimization can remove the need to restrict high volume/spend keywords through match type modification or day-parting & prevent internal competition of similar keywords. When you … Read more

Facebook Social Media Marketing: A Checklist for your Business Page

Having a strategic plan in place is paramount before starting any social media marketing. Here is a quick checklist specifically for Facebook Pages that I always use with clients. I hope it helps you kick off a successful social media marketing program! Created measurable goals including but not limited to: (Check all that apply) Drive … Read more

All Encompassing Media Consumption with GetGlue

What is it? Social Media check in service Check in to Books, TV Shows, Sports Programs, Movies, Music, Video Games,  and … Thinking about Celebrities and Topics. What’s the Hook? Earn Stickers (badges) Earn enough virtual stickers and get a real sticker Recommendations based on your connections’ interests and your interests You can become a … Read more

My Best Friend in Online Marketing: Steve Jobs

I was on an emotional roller coaster already. The “cardiac” Cardinals were slugging it out, and, while I am admittedly a summertime soldier in regards to baseball, I was thrilled. At each commercial break, I checked Twitter to see what my friends were saying about the game. That’s when I saw the tweet from CNN. … Read more