Jared Reed Social Media for Good Being a kid of the 80s, I was shocked this weekend when I learned of Whitney Houston’s death. I might add that I was not surprised. She had been troubled for a very long time. Many years ago I lost a friend to Depression, and I thought a lot about both … Read more
Tiny Pinterest is more important than Behemoth Google+ to your SEO Efforts Wow. Think about all the cash and resources that Google has at their disposal. It’s immense. Before I started my own Social Media Agency, I visited the Googleplex several years ago, and to say that it’s awe inspiring is not enough. Let’s juxtapose … Read more
Yes, Search Marketing (SEO & PPC) can save your failing business model. A few years ago, all we heard was the doom and gloom forecast over where the entertainment industry was heading. Everyone pointed the finger at the same place: Internet Piracy. Why pay for the cow, when you get the milk for free? Flash … Read more
Search Engine Optimization and Social Media’s Next Frontier is your Television Set I cut my ties to the cable industry about three years ago. With the tools currently available, there’s very little reason to hand over $100+ a month to companies that make you pay for ten shopping channels, 14 religious channels, and a bunch … Read more
This SEO Agency Nugget is One Anatomy Class You Won’t Find “Gross” A great SEO agency is just one of the many things that go into constructing a great website, and it’s often hard to get all your digital oars pulling together. I was part of the failed “agency within an agency” that was Enfatico. … Read more
All Facebook Fans Are Not Created Equal By now, you should know that I’m a big fan of infographics. Back when I was a pre-digital newspaper reader, I hated the things. They felt like an insult to my intelligence. But, in the digital world, where your attention is a commodity, infographics feel like someone … Read more
SEO and Social Media Central to Content Marketing The internet should really be called Short Attention Span Theater, which is why I love infographics for getting across esoteric knowledge in the fastest way possible. I came across this great infographic from Maketo this morning and had to share it. Other than being loaded with great … Read more
Who’s Watching YOUR SEO? Love this infographic from SEOBOOK. Not only is it chock full of great information, but it’s also a good example of why it’s important to hire an SEO professional that stays abreast of all the latest developments in SEO. Of course, Bing and Yahoo and all the other search engines are … Read more
Social Media guru, Heraclitus, had it right over 2,000 years ago. The only constant is change. Not long ago, Facebook made sweeping changes that incensed many. People talked about hitting the road and moving to Google +. In reality, one friend of mine on Facebook left. Let’s face it The Social Network isn’t going away. … Read more
PPC Negative Keywords: What are they? Negative keywords are an extremely valuable tool that can be used to increase account performance by improving overall traffic quality. Done correctly, negative keyword optimization can remove the need to restrict high volume/spend keywords through match type modification or day-parting & prevent internal competition of similar keywords. When you … Read more
The Ins There are tons of people that have made their SEO business only off of Title Tag optimization. While it’s not the end all be all, it sure is a great place for newbies to start. So, here’s the inside scoop on Title Tags. The Title Tag is a little piece of code that … Read more
Having a strategic plan in place is paramount before starting any social media marketing. Here is a quick checklist specifically for Facebook Pages that I always use with clients. I hope it helps you kick off a successful social media marketing program! Created measurable goals including but not limited to: (Check all that apply) Drive … Read more
What is it? Social Media check in service Check in to Books, TV Shows, Sports Programs, Movies, Music, Video Games, and … Thinking about Celebrities and Topics. What’s the Hook? Earn Stickers (badges) Earn enough virtual stickers and get a real sticker Recommendations based on your connections’ interests and your interests You can become a … Read more
I was on an emotional roller coaster already. The “cardiac” Cardinals were slugging it out, and, while I am admittedly a summertime soldier in regards to baseball, I was thrilled. At each commercial break, I checked Twitter to see what my friends were saying about the game. That’s when I saw the tweet from CNN. … Read more