We’ve all heard it for years now “Social Media is growing!” But how many of you have actually seen the stats? It’s amazing how much growth there really is in this online channel. New networks like Pinterest and Instagram seem to really be gaining a foothold, and some believe they are harbingers of the future-web: … Read more
One of the most common questions I get asked is “What’s the easiest thing I can do to make my site show up higher in Google?” While there is no one size fits all method to good search engine optimization, you can get some easy traction by simply optimizing your title tags. Why are Title … Read more
Many times, I’m sure you’ve heard some social media marketer say, “People are talking about you, why aren’t you part of the conversation?” I’ve seen business owners and CMOs roll their eyes when this old chestnut is trotted out. But it’s true. The Presidential debates tonight underscored this sentiment with the creation of the Facebook page “Binders … Read more
As the owner of Pan Galactic, a ppc agency in St. Louis, I spend A LOT of time on the internet looking at things that most people don’t ever notice. Yes, it may seem tedious and boring, but it’s what I’m paid to do, and I find it pretty fascinating! This morning I noticed something … Read more
Last Friday, I met with one of my clients to talk about the latest work that Pan Galactic, my search engine optimization agency, had done on their ecommerce site. The developers that I work with had just finish adding a new product line to the site, and I was excited to talk about well the … Read more
For some people, writing is easy. The rest of us have to slog through multiple revisions and beg our friends and family to proof read for us. With all this work that you put into your blog, wouldn’t it be nice if someone out there in the vast world of the internet actually read it? … Read more
Instagram seems to be making all the right moves. For those of you that have been living under a rock or don’t work at a social media agency, Instagram is a mobile app, pushed live way back all of two years ago, that allows you to take a picture, only in a square format … Read more
Without SEO, he might never have been discovered. Let’s look at the numbers. In 2008, which is like eons ago in web-time, Google said there were 1 trillion pages on the interent. That’s trillion with a capital T. This data doubles each year. It’s not hard math, people. The internet is ginormous! While we are often … Read more
Twitter: Social Media Marketing for the Masses In my never ending quest to stay on top of all the changes that happen in Social Media Marketing, I came across this great post by Jason Keath of Social Fresh! He writes, ” … more than four in ten US adults hear or read about twitter every … Read more
An old codger that lives on my street, the one who always asks if I’ve heard the latest on a local talk radio station, told me yesterday that “Nobody’s gonna buy that Facebook stock. It’s not worth the paper it’s printed on”. Are stocks even printed on paper anymore? This started me thinking. Sure Facebook … Read more
I’m a lover of infographics, that much should be apparent by now. Pre-internet, I often looked down my nose at USA Today, and their profusion of infographics. Let’s face it, the fire hose blast of info that is the internet today is almost impossible to stay on top of. Thus my love of infographics! Pan … Read more
By now you should know, that this is one Social Media Marketer that loves Pinterest. Currently, I have two CPG clients, and Pinterest is their third largest source of traffic behind Google and Facebook. Suffice to say this scrappy, new kid on the block is killing it! I’m also proud to say that my home … Read more
Attention Social Media Marketers! According to a recent study featured on Mashable, Facebook’s Timeline has caused a slowdown in growth for brands. “Comments are down 6.5% per post and fan growth was “slowed slightly” for all brands on average, but brands with more than 1 million fans experienced twice the sluggishness of smaller brands. The … Read more
Every couple of years, I read about the supposed death of SEO and Search in general. With the rise of Social Media, there were times when it really seemed like it could happen. For example, back in 2010, ComScore pointed out that users spend way more time on Facebook than they do on Google. It … Read more
In my ongoing quest to provide brands with solid, data driven reasons why they should participate in Social Media Marketing, I present to you this awesome infographic. Beyond the ranking signals that can help your site in the search engines, just look at the amount of traffic and participation! That’s a lot of eyeballs on … Read more
Online, SEO Is The Game To Play If You Play By The Rules Let’s face it. Spammers ruin everything. In their ongoing effort to make an easy buck, they are experimenting with ways to move traffic around the web. Take Pinterest for example. If you haven’t seen the news about their recent fight with spammers, … Read more