How to Create Custom URLs with Google Analytics

You’ve decided to really get major league with your website marketing for 2013. That’s great! You’ve installed Google Analytics. You’ve set up Goals, and maybe you’ve even created a custom dashboard or two. If you really want to take it next level, start following Avinash Kaushik. He is a PHD’s worth of knowledge when it … Read more

Google Reader’s Dead. Long Live the RSS!

For those of you that didn’t see the news, Google Reader is going away as of July 1, 2013. While many lament it’s passing, specifically this St. Louis SEO agency, it seems to be the general trend with Google lately to prune, if not entirely kill off, it’s array of Google services. While I could … Read more

The Only Mobile SEO Resources List You Will Ever Need!

Without a doubt, an SEO agency today needs to have their ducks in a row when it comes to Mobile SEO. Let’s face it. The practice of mobile SEO is so new that many of us are venturing to the edge of our digital experience. Pan Galactic, and SEO agency located in St. Louis MO, … Read more

Oreo Nabs the Biggest Social Media Marketing Win of The Super Bowl

Oreo’s Social Media Marketing Outshines all the Rest Everyone talks about the commercials when it comes to the Super Bowl. Within seconds of the commercial appearing on TV, bloggers were evaluating ads and top 5 lists were already appearing soon after game’s end. What I found to be the biggest win of the night was the agile … Read more

The Mayans Were Right! Instagram’s Going to Have Ads.

Get ready for the deluge of Tweets, status updates, emails, etc. Instagram was acquired by Facebook (isn’t that every app developers dream?), and will now have ads.  Believe me I understand your pain. I have lived through innumerable indie bands that “sold out” and became loved by everyone. Oftentimes that’s the lifespan of things that are good. … Read more

Without a Doubt, Social Media Marketing Should be Part of Your Mix

We’ve all heard it for years now “Social Media is growing!” But how many of you have actually seen the stats? It’s amazing how much growth there really is in this online channel. New networks like Pinterest and Instagram seem to really be gaining a foothold, and some believe they are harbingers of the future-web: … Read more

The Science of SEO for Title Tags

One of the most common questions I get asked is “What’s the easiest thing I can do to make my site show up higher in Google?” While there is no one size fits all method to good search engine optimization, you can get some easy traction by simply optimizing your title tags. Why are Title … Read more

Updated – Binders Full of Women: Political Satire & Social Media in the 21st Century

Many times, I’m sure you’ve heard some social media marketer say, “People are talking about you, why aren’t you part of the conversation?” I’ve seen business owners and CMOs roll their eyes when this old chestnut is trotted out. But it’s true. The Presidential debates tonight underscored this sentiment with the creation of the Facebook page “Binders … Read more

Chrome Lets You Block Google Advertisers Sans Plugin

As the owner of Pan Galactic, a ppc agency in St. Louis, I spend A LOT of time on the internet looking at things that most people don’t ever notice. Yes, it may seem tedious and boring, but it’s what I’m paid to do, and I find it pretty fascinating! This morning I noticed something … Read more

An Easy Explanation of Why You Need SEO

Last Friday, I met with one of my clients to talk about the latest work that Pan Galactic, my search engine optimization agency, had done on their ecommerce site. The developers that I work with had just finish adding a new product line to the site, and I was excited to talk about well the … Read more

Grow Traffic to Your Blog in Six Easy Steps

For some people, writing is easy. The rest of us have to slog through multiple revisions and beg our friends and family to proof read for us. With all this work that you put into your blog, wouldn’t it be nice if someone out there in the vast world of the internet actually read it? … Read more

Why You Need SEO: If Shakespeare was a blogger …

Without SEO, he might never have been discovered. Let’s look at the numbers. In 2008, which is like eons ago in web-time, Google said there were 1 trillion pages on the interent. That’s trillion with a capital T. This data doubles each year. It’s not hard math, people. The internet is ginormous! While we are often … Read more