Jared Reed

My career in digital marketing has seen a lot of changes. In 2004, Google went from powering Yahoo’s search to dominating the market. Forums and chatrooms gave way to Social Media. Now, the Internet is always with you thanks to mobile devices. That’s a lot in a little over ten years, and the acceleration of … Read more

Suffice to say that I’m a data junkie. Currently I’m tracking my sleep via my FitBit. I look at how many steps I take each day, and I keep a journal of foods my kids like juxtaposed with their age. Excel is my favorite piece of software. Some people think I have a problem. This … Read more

  1. Recommended by Google Last year, Google came out on the Google Developers blog and laid it all on the line by recommending that “webmasters follow the industry best practice of using responsive web design”. You really can’t get more specific than that. ComScore‘s recent market share report shows Google owning almost 70% of … Read more

We’ve been hearing that this is the year of Mobile since at least 2003, but we can definitely say that 2014 will be the final Year of Mobile. From then on out, when we think Internet, we’ll think Mobile. Mobile Internet traffic has been gaining on other forms for years now. In the now ubiquitous … Read more

You’ve decided to really get major league with your website marketing for 2013. That’s great! You’ve installed Google Analytics. You’ve set up Goals, and maybe you’ve even created a custom dashboard or two. If you really want to take it next level, start following Avinash Kaushik. He is a PHD’s worth of knowledge when it … Read more

A friend of mine, who works primarily in old media, often debates with me about the value of old media. I always reply, sure there will always be people that want to ride a horse or listen to a record. I happen to own a Victrola and listen to it when old media nostalgia strikes … Read more

For those of you that didn’t see the news, Google Reader is going away as of July 1, 2013. While many lament it’s passing, specifically this St. Louis SEO agency, it seems to be the general trend with Google lately to prune, if not entirely kill off, it’s array of Google services. While I could … Read more

Without a doubt, an SEO agency today needs to have their ducks in a row when it comes to Mobile SEO. Let’s face it. The practice of mobile SEO is so new that many of us are venturing to the edge of our digital experience. Pan Galactic, and SEO agency located in St. Louis MO, … Read more

Readers of this blog already know that I’m a huge proponent of mobile. The stats speak for themselves. 58% of mobile users access the internet multiple times each day 35% of smartphone owners expect to spend more time on their device in the future 62% claim that they spent an average of six days online … Read more

Oreo’s Social Media Marketing Outshines all the Rest Everyone talks about the commercials when it comes to the Super Bowl. Within seconds of the commercial appearing on TV, bloggers were evaluating ads and top 5 lists were already appearing soon after game’s end. What I found to be the biggest win of the night was the agile … Read more

Get ready for the deluge of Tweets, status updates, emails, etc. Instagram was acquired by Facebook (isn’t that every app developers dream?), and will now have ads.  Believe me I understand your pain. I have lived through innumerable indie bands that “sold out” and became loved by everyone. Oftentimes that’s the lifespan of things that are good. … Read more

We’ve all heard it for years now “Social Media is growing!” But how many of you have actually seen the stats? It’s amazing how much growth there really is in this online channel. New networks like Pinterest and Instagram seem to really be gaining a foothold, and some believe they are harbingers of the future-web: … Read more

One of the most common questions I get asked is “What’s the easiest thing I can do to make my site show up higher in Google?” While there is no one size fits all method to good search engine optimization, you can get some easy traction by simply optimizing your title tags. Why are Title … Read more

Many times, I’m sure you’ve heard some social media marketer say, “People are talking about you, why aren’t you part of the conversation?” I’ve seen business owners and CMOs roll their eyes when this old chestnut is trotted out. But it’s true. The Presidential debates tonight underscored this sentiment with the creation of the Facebook page “Binders … Read more

As the owner of Pan Galactic, a ppc agency in St. Louis, I spend A LOT of time on the internet looking at things that most people don’t ever notice. Yes, it may seem tedious and boring, but it’s what I’m paid to do, and I find it pretty fascinating! This morning I noticed something … Read more