In my ongoing quest to provide brands with solid, data driven reasons why they should participate in Social Media Marketing, I present to you this awesome infographic. Beyond the ranking signals that can help your site in the search engines, just look at the amount of traffic and participation! That’s a lot of eyeballs on … Read more
Online, SEO Is The Game To Play If You Play By The Rules Let’s face it. Spammers ruin everything. In their ongoing effort to make an easy buck, they are experimenting with ways to move traffic around the web. Take Pinterest for example. If you haven’t seen the news about their recent fight with spammers, … Read more
A Website Recipe for SEO Love All too often as SEOs, we’re asked to work our magic on sites that require drastic reconfiguration before we can even begin to make our first recommendation. I’ve seen sites where all the text is locked up in images, or a custom CMS has been created and Title Tags … Read more
SEO for Video Many organizations are jumping on the video bandwagon, and there’s plenty of reasons why they should. Studies show that video growth is accelerating, and viewers can’t seem to get enough. Here is a brief checklist that you can follow to optimize your videos for search. Your video file should be encoded … Read more
When I first began working in Search Engine Marketing back in the early 2000s, I often had to work hard at proving to companies that they needed my services. At that time business owners didn’t understand digital. Only a few of them had websites, and those that did couldn’t grasp why they needed to do … Read more
Mobile and Tablet SEO are the Future! I read two pieces recently that really made me think about the future of my work and the marketing and advertising business in general. The first was an article stating how soon there will be more smartphones than people on the planet. The second was about Kate Spade … Read more
Social Media for Good Being a kid of the 80s, I was shocked this weekend when I learned of Whitney Houston’s death. I might add that I was not surprised. She had been troubled for a very long time. Many years ago I lost a friend to Depression, and I thought a lot about both … Read more
Tiny Pinterest is more important than Behemoth Google+ to your SEO Efforts Wow. Think about all the cash and resources that Google has at their disposal. It’s immense. Before I started my own Social Media Agency, I visited the Googleplex several years ago, and to say that it’s awe inspiring is not enough. Let’s juxtapose … Read more
Yes, Search Marketing (SEO & PPC) can save your failing business model. A few years ago, all we heard was the doom and gloom forecast over where the entertainment industry was heading. Everyone pointed the finger at the same place: Internet Piracy. Why pay for the cow, when you get the milk for free? Flash … Read more
Search Engine Optimization and Social Media’s Next Frontier is your Television Set I cut my ties to the cable industry about three years ago. With the tools currently available, there’s very little reason to hand over $100+ a month to companies that make you pay for ten shopping channels, 14 religious channels, and a bunch … Read more
This SEO Agency Nugget is One Anatomy Class You Won’t Find “Gross” A great SEO agency is just one of the many things that go into constructing a great website, and it’s often hard to get all your digital oars pulling together. I was part of the failed “agency within an agency” that was Enfatico. … Read more
All Facebook Fans Are Not Created Equal By now, you should know that I’m a big fan of infographics. Back when I was a pre-digital newspaper reader, I hated the things. They felt like an insult to my intelligence. But, in the digital world, where your attention is a commodity, infographics feel like someone … Read more
SEO and Social Media Central to Content Marketing The internet should really be called Short Attention Span Theater, which is why I love infographics for getting across esoteric knowledge in the fastest way possible. I came across this great infographic from Maketo this morning and had to share it. Other than being loaded with great … Read more
Who’s Watching YOUR SEO? Love this infographic from SEOBOOK. Not only is it chock full of great information, but it’s also a good example of why it’s important to hire an SEO professional that stays abreast of all the latest developments in SEO. Of course, Bing and Yahoo and all the other search engines are … Read more
Social Media guru, Heraclitus, had it right over 2,000 years ago. The only constant is change. Not long ago, Facebook made sweeping changes that incensed many. People talked about hitting the road and moving to Google +. In reality, one friend of mine on Facebook left. Let’s face it The Social Network isn’t going away. … Read more
PPC Negative Keywords: What are they? Negative keywords are an extremely valuable tool that can be used to increase account performance by improving overall traffic quality. Done correctly, negative keyword optimization can remove the need to restrict high volume/spend keywords through match type modification or day-parting & prevent internal competition of similar keywords. When you … Read more